How to define great copywriting?

Great copywriting is what happens when your professional copywriter in Dubai, Dublin or Durban, understands your objective. That person gets to grips with the action you aim to gain from a specific audience. With a sound understanding of marketing to give words wings and a little dollop of creative magic to light up your message, we craft thoughtful pieces that make concepts shine.

Please get in touch for your free copywriting audit!

Discover how we can enhance your glow@fireflyfocus.com

Look at this quick copywriting overview:

  • English copywriting, editing and proofreading
  • Translation: English-Arabic & Arabic-English & French-English
  • B2C – direct consumer communication
  • B2B – effective communication between businesses
  • G2C – informative communique from governments
  • Personal – LinkedIn profiles, CV writing, engagement stories, wedding couple websites
  • Informative, promotional, emotional, personal, sales-oriented, inspirational, technical

Find your Digital Content Writer here!

Social Media Content for Instagram, Facebook, Twitter, LinkedIn and YouTube ● Google Adwords Copy ● Keyword research for organic SEO ● Website Copy & Navigation ● Hashtag Strategy ● ChatBot Reply Templates ● Blog Posts ● Email Newsletters ● Video Marketing Script Writing ● Ecommerce Product Descriptions ● LinkedIn Article Writing ● Influencer Marketing Content ● Lead Generation ● Community Content ● Online Surveys ● Customer Insight Questionnaires ● Partnership Marketing Collaboration ● EBook chapter writing and editing ● Mobile App Content ● Device-specific Long/Short Write-ups ● Optimised digital marketing content based on Google Analytics results

“I would not hesitate to recommend Firefly Focus services if you are looking for creative copywriting for any product or management of any of the marketing projects from start to finish.”

Anabela Radosevic,
Director of Sales & Marketing of Jebel Ali International Hotels

Brief an experienced copywriter that specialises in:

Corporate Brochures ● Promotional Flyers ● Press Releases ● Crisis Communication Statements ● Annual Reports ● Magazine Articles ● Printed Newsletters ● Company Profiles ● CV writing ● Sales Kits ● Training Manuals ● Award Submissions ● Marketing & Communication Plans ● Speeches ● Radio Scripts ● SMS ● Print Advertisements ● Direct Marketing ● Restaurant Menus ● Branding & Tone of Voice ● Ghost Writing ● Signage & billboards ● Book editing

Who are our clients?

From small start-ups and solo entrepreneurs to established multi-national companies and growing local businesses, our amazing clients are everywhere! They take advantage of the best copywriting in Dubai, inspiring content creation in Abu Dhabi and creative writing in Sharjah. Getting effective and fast copywriting in the UAE is essential for commercial marketing collateral in the GCC and Middle East. We also provide optimised website copy, editing and proofreading for clients in Asia and Africa.

“Firefly Focus are professional to deal with, have great anticipation in what we’re looking for and exceed the deadlines they’re given.”

Andrew Hughes,
Director of Sales & Marketing

Industries of clients who benefited from copywriting:

Hospitality ● Hotels & Resorts ● Wellness & Spa ● Food & Beverage ● Tourism ● Government ● Architecture ● IT ● Automotive ● Entertainment ● Cinema ● Events ● Sports ● Finance ● Home Décor ● Retail ● Real Estate ● Education ● Renewable Energy ● Charity ● Beauty ● Fitness ● Conservation ● Leisure ● Design ● Creative agencies